Growth Solutions / Branding
Branding
Brand Guidelines Documentation
Your brand written down, either as a brief identity deck or as the in-depth guidelines, depending on who has to follow it.
Every vendor interprets your brand a little differently, and you are approving work you should not have to look at.
What you get
- Two versions. A brief brand identity deck covers the essentials: logo usage, colour, typography and basic application. That is where the starting price sits.
- The in-depth brand guidelines deck goes further: imagery standards, tone of voice with usage examples, application across channels, and the what-not-to-do section covering logo misuse, colour misuse, typography errors, photography don'ts and the specific words and phrases that are off-brand for you
- Which one you need depends on how many people touch your brand. We settle that on the call.
What changes
Somebody new can produce something on brand without calling you first, and you stop being the only person who can tell when it is wrong.
Questions
What is included in a brand guidelines document?
Logo usage rules, color palette with codes, typography standards, imagery direction, tone of voice, and application examples for digital and print.
Why do I need brand guidelines if I already have a logo?
A logo without guidelines gets used inconsistently. Guidelines protect your brand's integrity across every platform, team member, and vendor touchpoint.
Can brand guidelines be updated as my business grows?
Yes. Guidelines are living documents. We build them to be expanded as your brand matures and new applications come up.
Not Sure Where To Start?
Book a call and we'll map the right building blocks for your next milestone.
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