The Journal
Insights On Brand, Marketing & Growth
Stories, guides, and honest lessons from building brands with intention.
Why This Space Exists
For The Business Owner Carrying It All
I started The Journal for the founders holding every piece of their business at once. If you are buried in the day-to-day and quietly looking for a steadier way forward, you are exactly who I write for.
These are the same lessons, guides, and honest takes I share with my own clients: how to build a brand with intention, grow with clarity, and get the right support in place so the work starts to feel lighter. Pull up a chair and stay a while.
Brooke
GEO/SEO/AI
SEO, AEO and GEO: What They Actually Mean, and Whether You Need an Ongoing Retainer to Increase Your Exposure
The three acronyms you'll hear on the sales call, what a monthly SEO retainer actually buys, and an honest look at whether your business needs one or just a defined stretch of help.
Branding
What a Brand, Marketing, and Website Design Project Needs From You
Every project is collaborative. Here is the honest version of what yours asks of you: the questionnaire, your feedback, copy and photography, and the launch runway.
Branding
What Happens in the Research Phase, Before We Build Anything
Before the first brainstorm, there is a research phase with more in it than people expect: your competitors, real buyer personas, a light search audit, and what your current site quietly reveals.