Growth Solutions / Business Development
Business Development
Business Development
Research, competitive analysis, service definition and pricing, so you know what you are selling and what it is worth.
You are busy and the numbers do not reflect it, or you are quoting from instinct and not sure whether you are leaving money on the table.
What you get
- Market and competitive research
- Service definition: what you sell, where it starts and where it stops
- Pricing strategy grounded in the market you are actually in
- Positioning recommendations
What changes
You stop pricing from a feeling. You know what your work is worth in your market and you can say it out loud.
Questions
What does business development include?
Market research, competitive analysis, service definition, pricing strategy, and positioning recommendations. Everything you need to understand your landscape and price your offers accordingly.
Is this the same as a marketing strategy?
No. Marketing strategy is how you reach your audience. Business development is how you define your offers, price them, and position yourself competitively. They complement each other but serve different functions.
How long does a business development engagement take?
Most engagements run two to four weeks depending on the scope of the research and the number of services being defined.
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