Growth Solutions / Marketing
Marketing
Marketing Strategy & Positioning
A marketing audit, a roadmap, and the messaging to work from.
You know you should be marketing. You open the calendar on Monday and do not know what to put in it.
What you get
- Full marketing audit: competitor and target market research
- Strategy and Positioning Roadmap
- Core message, supporting messages, problem and transformation statements, and the voice rules that keep them consistent
- Platform-translated bios for each platform you use
- A platform recommendation, one or two, with the reasoning
- Three content pillars with example topics
- Six to eight sample blog subjects
- Your top three to five priorities for the next 90 days
What changes
You stop opening a blank calendar. You know what you are saying, where, and what the next 90 days are for.
Questions
What does a marketing strategy include?
Competitor analysis, audience research, positioning framework, channel recommendations, messaging priorities, and a tactical plan you can act on.
How is positioning different from branding?
Branding is your identity: how you look and sound. Positioning is where you sit in the market and how you are perceived relative to competitors. Both matter, and they work together.
How often should a marketing strategy be revisited?
Review your strategy at least once a year, or whenever your business, audience, or competitive landscape shifts significantly.
Not Sure Where To Start?
Book a call and we'll map the right building blocks for your next milestone.
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